Rough Trade first opened in 1976, west London, on the doorstep of punk. Forty-four years later, they’re still selling and celebrating the most exciting new music in the world. With an eclectic music curation that somehow always comes with that irresistibly independent aura of the novel and the alternative, Rough Trade remains a physical music institution.

Our collaboration with Rough Trade is a meeting of mindsets; we’ve made it our business to love vinyl, tape and physical music since 1971—they’ve been doing physical formats since 1976. As a result, the partnership collection with the acclaimed music outlet has produced a lasting range of quality-minded products.